About Us

Small business marketing. Big results.

Our Mission

Hey Salty is a marketing agency. Our mission is to help Small and Midsize Businesses (SMBs) develop and execute marketing strategies that help them grow and sustain success, so they can help improve the lives of their owners, employees and customers.

Our Core Values

Self-employed Mentality

We all care and take responsibility like we own the place: both our company and our clients

Momentum Theory

Focused intensity over time, multiplied by God creates unstoppable momentum.

Whole People

We are more than the work we do. We look to help our clients and each other succeed at work and at home.

Our Story

Hey Salty is a marketing agency. Our mission is to help Small and Midsize Businesses (SMBs) develop and execute marketing strategies that help them grow and sustain success, so they can help improve the lives of their owners, employees and customers.

Small and Midsize Businesses (SMBs) have never been more important to our economic and social well-being. At the same time, it’s hard to think of a time when it’s been more challenging to be a small business owner in America. Hey Salty was founded because we believe thriving small businesses are the heartbeat of a thriving society. But too often, they’re sold a bag of marketing tricks that do very little to build long-term value or a foundation for sustainable growth.

Every day, we’re doing something that’s bigger than ourselves. From coaching clients on strategy and messaging to partnering with them on projects and marketing campaigns that move the needle for our clients, we’re here to help small businesses succeed. Because when they succeed, our families, neighborhoods, and communities succeed, too.

Meet Our Founder

Justin Salters

When a small business succeeds, lives are changed. As the son of a small business owner, this isn’t something I’ve only read about. I’ve personally experienced what a successful business can do for the lives of its owner, their family and the lives of their employees and customers.

I spent the first decade of my career working in political campaigns and Fortune 500 companies. In 2020, I decided to launch a marketing agency in my hometown, so I could partner with small businesses and local organizations to help them succeed. What a year that turned out to be!

Now, more than ever, small and midsize businesses need clarity. We need clear marketing messages, clear definitions of who our target customers are and how we help solve their problems, and clear plans to engage and build relationships with those customers. I wake up every day excited to serve small and midsize businesses across America, so they can succeed and improve the lives of their owners, employees and customers.

Meet Our Team

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Memberships & Affiliations

Small and Midsize Businesses (SMBs) are stronger when we come together. Hey Salty is a proud member of the following organizations:

Greater Bakersfield Chamber

Kern County Hispanic Chamber of Commerce

Kern Economic Development Corporation

Nonprofit Communications

Nonprofit organizations do critical work everyday to improve the quality of life in their communities. We believe that nonprofit communications shouldn’t just promote events and fundraising, but should create social impact.

In addition to our core focus on serving small and midsize businesses, we are available to partner with nonprofit organizations and agencies and leverage our framework for marketing and strategic communications in ways that help accomplish their mission and generate positive social impacts.

Careers

Interested in joining our team? Apply today for an open position.

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