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Our Solutions

At Hey Salty, we aren’t just another marketing agency. We are a trusted business partner. We specialize in marketing and integrated communications solutions that solve the problems your company faces and level up to achieve your business goals. Your business doesn’t need a new website.

You need to convert more visitors into leads. We have a solution for that. And, we have solutions for almost every other marketing challenge your business will face. Do any of these sound familiar?

If so, know that we’re here to help. We’ve helped dozens of companies just like yours with marketing and integrated communications that help achieve their business goals.

Develop a strategy

The path to growing your business begins when you have a destination in mind and a clear plan of how to get there. Hey Salty can help develop a marketing strategy for your business with clear Objectives and Key Results, so you can know there’s a plan to help achieve your business goals.

Your marketing strategy should help attract, engage and delight customers, so you can build trust and grow your business. Our Marketing Strategy workshops are typically a one-day, on-site session that leads to a clear action plan for how to implement or improve your marketing. This is typically a one-time project.

A well-defined Ideal Customer Profile is critical to establishing who you want to do business with. We’ll help you identify the types of accounts you are best-suited to serve. Buyer Personas are fictional, generalized representations of the individuals you interact with at each of your ideal customers. Understanding the Buyer Personas you encounter helps ensure your marketing and sales efforts speak to the specific pain points they encounter. This is typically a one-time project.

We’ll work with you to chart your customers’ journey from the moment they first discover your company through their post-purchase experiences. Your Customer Journey Map helps build alignment across your marketing, sales and fulfillment/service/operations teams and improve the overall customer experience, leading to increased customer lifetime value and referral opportunities. This is typically a one-time project.

Cut the tension between your Marketing and Sales teams and set them up for marketing success. We will work with you and your internal stakeholders to define a Marketing Qualified Lead (MQL) and clarify expectations for the Marketing to Sales Handoff. This is typically a one-time project.

As a member of HubSpot’s Solutions Partner Program, our team will help setup the HubSpot platform by adding users, installing tracking codes, connecting your domain names, integrating with your existing platforms and more. This is typically a one-time project.

We’ll help you identify the best leading and lagging Key Performance Indicators (KPIs) and work to implement the reporting and analytics you need to measure them. This way, you’ll have a clear understanding of how your marketing is performing and be able to quickly triage and identify solutions if performance goes off track. We’re also able to help you along the way ensure your marketing efforts deliver performance. This is a recurring service with a one-time project for setup.

Clarify your message

Connecting with customers begins with having a clear message. We can work with you to clarify your message, both at the company level and for any specific products, services or verticals you serve. Our messaging strategies give clients the foundation they need to execute all types of marketing and communications tactics. This is typically a one-time project.

When it comes to marketing, your website is the first impression you give to potential clients and team members. We develop beautiful, responsive websites that help cut through the clutter and convert visitors into leads. Because having a website is about more than having something pretty to look at; investing in your website should generate leads your sales team can convert into customers. This is typically a one-time project with recurring services for maintenance.

Your content strategy is a core part of your marketing plan, outlining how you plan to manage every piece of media your company creates. We will develop a Content Strategy aligned with business goals that demonstrates who you are, the problems you solve for your customers and positions you as the guide to help them achieve success. This is typically a one-time project.

Enhance your brand

Your logo is often the most recognizable identifier of your company. We can help refresh, redesign or create customized variations of your logo, so you have an identifier that makes you proud. This should only be a one-time project.

Through thoughtful public relations campaigns, we can help increase awareness of your company and position you as industry thought leaders, helping drive consideration of your products and services. Public relations includes pitching features stories, submitting press releases, drafting and submitting opinion editorials and more. This is typically a recurring service.

Video is one of the most impactful media for building connections with your customers. Whether you need video for social media ads, case studies, testimonial videos or corporate storytelling, our award-winning team can help you with compelling video content. This is typically a one-time project for each video produced.

Attract new customers

Lead Generators are valuable pieces of content you offer to website visitors in exchange for their contact information, granting you permission to market to them. We can help you by developing a lead generator that converts visitors into leads. This is typically a one-time project for each lead generator created.

Conversion paths are the way an anonymous website visitor becomes a lead. We can help you create conversion paths that leverage Lead Generators and other content offers to spark a connection between you and potential customers.

Blogging is often one of the most important components of a successful content strategy. Let us help you create an editorial calendar and draft content that demonstrates your expertise, creates value for your customers and increases website traffic. Blogging is a long-term strategy. This is a recurring service.

Create, schedule, publish and monitor social media content on your Facebook, LinkedIn, Twitter and Instagram accounts. Engaging social media content can help increase traffic to your website. This is a recurring service.

Today’s social media platforms are highly effective channels for paid media distribution. We can help develop and execute social media campaigns with objectives that generate website traffic and leads for your business. This is a recurring service.

Close more deals

If you want to close more deals, you need a system in place that helps nurture leads along their customer journey. Our services are designed to help you more effectively move the right leads through your funnel.

We can help you nurture leads with relevant, personalized content and offers delivered directly to them, based on where they are in the customer journey. This is a recurring service.

Optimization is at the heart of effective marketing. We can help optimize conversion paths along your customer journey by testing and continuously improving conversion rates.

We use a proven framework to create email campaigns delivered to Marketing Qualified Leads that get them to the stage of your sales pipeline.

Email marketing engages your existing contacts by providing useful content on a regular basis. Email marketing is an effective way to maintain relevance and ensure you stay top of mind with customers as they move through the customer journey. Regular email marketing also positions your company as guides, here to provide valuable information and insights to their prospects.

Create beautiful and engaging pieces of content your sales team can deliver electronically or leave-behind after meetings.

Build expertise and authority with case studies that demonstrate the success you’ve helped your existing clients achieve.

Your growth starts now.

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