Marketing Strategy
Your marketing strategy should help attract, engage and delight customers, so you can build trust and grow your business. Our Marketing Strategy workshops are typically a one-day, on-site session that leads to a clear action plan for how to implement or improve your marketing. This is typically a one-time project.
Buyer Persona and Ideal Customer Profile Development
A well-defined Ideal Customer Profile is critical to establishing who you want to do business with. We’ll help you identify the types of accounts you are best-suited to serve. Buyer Personas are fictional, generalized representations of the individuals you interact with at each of your ideal customers. Understanding the Buyer Personas you encounter helps ensure your marketing and sales efforts speak to the specific pain points they encounter. This is typically a one-time project.
Customer Journey Mapping
We’ll work with you to chart your customers’ journey from the moment they first discover your company through their post-purchase experiences. Your Customer Journey Map helps build alignment across your marketing, sales and fulfillment/service/operations teams and improve the overall customer experience, leading to increased customer lifetime value and referral opportunities. This is typically a one-time project.
Marketing and Sales Alignment
Cut the tension between your Marketing and Sales teams and set them up for marketing success. We will work with you and your internal stakeholders to define a Marketing Qualified Lead (MQL) and clarify expectations for the Marketing to Sales Handoff. This is typically a one-time project.
HubSpot Technical Implementation
As a member of HubSpot’s Solutions Partner Program, our team will help setup the HubSpot platform by adding users, installing tracking codes, connecting your domain names, integrating with your existing platforms and more. This is typically a one-time project.
Reporting and Analytics
We’ll help you identify the best leading and lagging Key Performance Indicators (KPIs) and work to implement the reporting and analytics you need to measure them. This way, you’ll have a clear understanding of how your marketing is performing and be able to quickly triage and identify solutions if performance goes off track. We’re also able to help you along the way ensure your marketing efforts deliver performance. This is a recurring service with a one-time project for setup.
