Direct Mail Marketing

Direct Mail Marketing Bakersfield, CA

For assistance with door direct mail services in Bakersfield, CA, call Hey Salty at (661) 463-8608 during business hours!

Finding new advertising methods to grow your Bakersfield, California operation is always on the mind of a small business owner. No matter how successful your business is, you should always look for ways to attract more people to your business. Door direct mail marketing delivery may seem like an old strategy, but it is still successful today.

Hey Salty is a digital marketing agency that helps thousands of Bakersfield businesses grow each year. We accomplish growth by leveraging our world-class marketing knowledge to help your organization find the path to digital marketing success.

What Is Door Direct Mail Services?

Direct Mail marketing is when you reach potential customers via physical mail. While it may seem a relic of the past, door direct mail marketing services and utilizing the post office can still impact your Bakersfield business.

Currently, direct mail services provide the second-highest return on investment out of all the different types of marketing. Plus, door direct mail marketing products through the United States Postal Service have a nearly five percent better chance of getting a response than an email message.

A physical piece of direct mail is easier to interact with. We discard many of the sales emails that we receive each day, but with a physical piece of mail, it tends to linger in your home for a while, and you have to touch it to get rid of it.

Door direct mail marketing delivery services can be more or less effective than email, depending on what industry you are in.

For example, if you are a small business owner who runs a location-based service business, like a landscape company, it is easier to reach out to your customers directly through the mail. Try mailing a piece of direct mail to every home in the town you do work in and ensure that they receive it. Emails are easy to delete without opening them. Plus, there is always the chance that your email ends up in a spam folder.

You can also benefit from direct mail marketing services if your audience is older. Many middle-aged and older people are more comfortable with direct mail campaigns. It adds a sentimental touch to your marketing strategy.

Any piece of mail delivered must include a call-to-action, phone number, and all traditional mailing addresses.

The Ins and Outs of Direct Mail Marketing Services

Before you draw up a lower-cost direct mail marketing strategy, there are things you must know.

Identify Your Target Market

Firstly, make sure you know your customer’s pain points and their wants and needs. Ask yourself what industry problems your product or service helps solve. Once you identify this piece of information, you will have a better idea of who your customers are, and you can track their mailing addresses. It will also help you in creating a targeted ad that appeals to your geo target market.

Sample Pools

Once you have your ad ready, try mailing it out to small groups of people first on a familiar carrier route. You can see how successful your campaign will be by testing it out on a segment of potential customers. Before you do this, be sure to have something you can track on the flyers. Coupon codes are an ideal inclusion in your door direct mail. You can track how many people use the unique promo code on your site or mobile phone.

Avoid Typos

Also, you have to be careful when proofreading these pieces of direct mail. If you have a typo, it will turn people away from your company. You have to look professional and legitimate. Bakersfield homeowners see poor postcards and ads delivered every day. Printing a visually stunning ad with a practical message will make your direct mail stand out.

Follow Up

Another vital thing to remember about door direct mail marketing is that you should always follow up with recipients. You want to keep putting your product in front of your collected mailing addresses to keep your company on their mind. If any clients respond to your direct mail, make sure to personalize messages to them to show them you care about their interest in your business.

Get Help with Your Direct Mail Campaigns

Direct mail campaigns through the post office can be a sizable benefit to your marketing strategy. With the right ad, you can grow your service business exponentially. Garner the attention of your target market by printing a flyer, catalog, or postcards that provide a valuable solution to their problems.

Hey Salty is Bakersfield’s highest quality marketing agency for small and medium-sized businesses. We have several years of experience working alongside the United States Postal Service and helping Bakersfield businesses gain new customers. We are happy to help your business reach potential customers.

Call our phone number (661) 463-8608 during business hours to find the best door direct mail partner, or fill out our form to schedule a call!